Protecting African wildlife is not just a mission—it’s a commitment to future generations.

Through ethical fundraising and innovative conservation,

AWPA leads the way

in aiding ranger support and preserving the beauty of our planet.

Wildlife isn’t vanishing because no one cares.

It’s vanishing because too few are taking action.

WildLife will not WAIT.

This is a  LINE. Pick a SIDE.

AWPA (Africa Wildlife Protection Alliance) is a U.S.-based public charity founded by three leaders in conservation, storytelling, and technology — bridging South Africa’s wild frontlines with America’s innovation engine.

Our mission is clear: protect Africa’s wildlife, disrupt poaching and trafficking networks, and ignite global engagement through radical transparency, ethical fundraising, and cutting-edge tools.

Learn more

Grow the Movement. Guard the Wild.

3% Cover the Fee

A Dramatic 73% Decline in Wildlife Populations

(1970–2020)

https://www.worldwildlife.org/publications/2024-living-planet-report

Freshwater ecosystems experienced the steepest decline at 85%.

Terrestrial ecosystems saw about a 69% decrease.

Marine ecosystems dropped by approximately 56%.

Freshwater ecosystems experienced the steepest decline at 85%. Terrestrial ecosystems saw about a 69% decrease. Marine ecosystems dropped by approximately 56%.

Latin America & Caribbean: ~95% decline.

Africa: ~76% Decline.

Asia–Pacific: ~60% decline.

North America: ~39% decline.

Europe & Central Asia: ~35% decline

Latin America & Caribbean: ~95% decline. Africa: ~76% Decline. Asia–Pacific: ~60% decline. North America: ~39% decline. Europe & Central Asia: ~35% decline

Worn for the Wild. Powered by purpose.

Gear for those who refuse extinction.

Every piece fuels the fight.

gear up!

proud partners

  • Wilderness Protection unit

  • Lapalala Wilderness