Close-up of a lion's face with the checked eyes, overlaid with text.
Stylized white letter 'A' with a rhinoceros head silhouette integrated into the design on a black background.

Protecting African wildlife is not just a mission—it’s a commitment to future generations.

Through ethical fundraising and innovative conservation,

AWPA leads the way

in aiding ranger support and preserving the beauty of our planet.

Wildlife isn’t vanishing because no one cares.

It’s vanishing because too few are taking action.

WildLife will not WAIT.

This is a  LINE. Pick a SIDE.

AWPA (Africa Wildlife Protection Alliance) is a U.S.-based public charity founded by three leaders in conservation, storytelling, and technology — bridging South Africa’s wild frontlines with America’s innovation engine.

Our mission is clear: protect Africa’s wildlife, disrupt poaching and trafficking networks, and ignite global engagement through radical transparency, ethical fundraising, and cutting-edge tools.

Grow the Movement. Guard the Wild.

3% Cover the Fee

A Dramatic 73% Decline in Wildlife Populations

(1970–2020)

https://www.worldwildlife.org/publications/2024-living-planet-report

Freshwater ecosystems experienced the steepest decline at 85%.

Terrestrial ecosystems saw about a 69% decrease.

Marine ecosystems dropped by approximately 56%.

Freshwater ecosystems experienced the steepest decline at 85%. Terrestrial ecosystems saw about a 69% decrease. Marine ecosystems dropped by approximately 56%.

Latin America & Caribbean: ~95% decline.

Africa: ~76% Decline.

Asia–Pacific: ~60% decline.

North America: ~39% decline.

Europe & Central Asia: ~35% decline

Latin America & Caribbean: ~95% decline. Africa: ~76% Decline. Asia–Pacific: ~60% decline. North America: ~39% decline. Europe & Central Asia: ~35% decline

Worn for the Wild. Powered by purpose.

Gear for those who refuse extinction.

Every piece fuels the fight.

Red Moon Wildlife Champion Hoodie
from $69.10

Stylish Champion Hoodie.


Product features
- Made from a durable blend of 50% cotton and 50% polyester for strength and comfort.
- Features an adjustable hood with drawstrings for a personalized fit.
- Includes a spacious kangaroo pouch pocket for convenience.
- Designed without side seams to enhance aesthetics and reduce waste.
- Medium heavy fabric (9 oz /yd²) ensures warmth and coziness.

Care instructions
- Machine wash: cold (max 30C or 90F)
- Do not bleach
- Do not tumble dry
- Iron, steam or dry: low heat
- Do not dryclean

Traditional Rhino Print
from $54.97
Classic and traditional rhino oversized tee for men. The dropped shoulders and oversized fit give a relaxed and comfy vibe, perfect for casual wear. Ideal for men looking for a durable and long-lasting tee for everyday wear or lounging around the house. Great for Father's Day, birthdays, or just because gifts.

Product features
- Dropped shoulders for relaxed fit
- Shoulder-to-shoulder tape for stability
- Double needle stitch on hems for durability
- Made from 100% carded cotton
- Medium-heavy fabric for quality

Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Do not dryclean
Tradition Wildlife Tee
from $54.97
Elevate your casual wardrobe with this Men's Heavy Oversized Tee. This stylish tee exudes a relaxed vibe, perfect for effortlessly transitioning from day to night. Ideal for those who appreciate comfort without sacrificing style, it's great for lounging at home, running errands, or hitting the town with friends. The vibrant designs make it a perfect gift for environmentalists, animal lovers, or anyone who appreciates unique art. Celebrate occasions like Earth Day, birthdays, or just casual gatherings with a thoughtful and meaningful addition to their closet.

Product features
- Relaxed, oversized fit with dropped shoulders for ultimate comfort.
- Shoulder-to-shoulder tape provides added stability to prevent stretching.
- Durable double needle stitching on hems ensures longevity.
- Crafted from 100% carded cotton for softness and breathability; Heather variants include 15% viscose.
- Medium-heavy fabric (8.2 oz/yd²) provides weight and structure for a lasting piece.

Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Do not dryclean

proud partners

  • Landscape of rolling green hills and distant mesas under a sky with scattered clouds.

    Wilderness Protection unit

  • A lioness resting on sandy ground with blurred trees in the background.

    Lapalala Wilderness